Defining a compelling and authentic purpose and vision for change is essential for several reasons. It provides a clear direction for the change initiative; It helps guide decision-making, prioritize actions, and keeps everyone motivated, aligned, and focused on the common goal.

It provides a framework for change, that allows room for adaptation and flexibility as circumstances evolve.

We can work with you to co-create your purpose and vision for a more responsible strategy based on the challenges specific to your industry and the stakes of your organization. The output of this work comes true with a Materiality Assessment and a Stakeholders Mapping to incorporate your stakeholders’ expectations, as well as a Business Case for change.

“Purposeful companies outperform the market by 42%.”
Sarah Rozenthuler, Powered by Purpose.

Knowing why and what to change helps defining what to measure.